If you are managing social media for business, here are some creative and inspirational ideas for content. Social marketing is more than creating a Facebook page. The real benefits of social media as a progressive marketing strategy come from the content you provide your fans and followers.
Great content will attract attention. It will inform and inspire, and it will establish you and your business as experts in your field. Great social marketing content can also be used to drive traffic to your website, your online store, your blog, and even other social platform profiles.
Great content can win you more Facebook likes and find you more Twitter followers. Great content will spark interactions and positive debates. People will share and like your posts, and they will refer their friends and business colleagues to your social media profiles, because you have such great ideas.
What you want to achieve is up to you, but this needs to be considered when you select the content you want to post on your social media profiles. What is its purpose? How will it function to achieve your overall business goals – online and offline?
1. Start a blog
Blogging is a great way to establish yourself as an expert, and to also define your own niche. If you are a great writer, and you can express yourself clearly, then consider writing it yourself. You can easily outsource blogging to professional writers at an affordable rate, however it is essential that you find a writer who can convey the messages of your business. A blog should be unique and personal. You could consider writing some notes or bullet points, so your writer can use these in their blogs.
If you do write a blog yourself, ensure that the communication remains professional and that you express yourself well. You will also need to ensure that you have enough time to maintain it, while managing your day to day business operations. If you are uncertain about your own writing style, ask someone to read over your first few blogs before posting. Find a friend or colleague who can provide you with honest feedback.
2. Show off cool stuff
Social marketing is all about honesty and personality. Tell the story of your business, the people, the background, the experiences of the business that will interest people. Bring your business and your team’s personality to life!
Post music you like, info graphics that inspire you, links to creative designs and products that are not your own, or events and celebrations that you are taking part in. This is especially important if you are in a creative field. There is nothing wrong with a graphic designer posting about the music he likes while he’s working on his latest project. This information helps build your authentic online presence, and defines you as a real individual, with tastes and personality. You are not just a name on a computer screen.
3. Behind the scenes photos
People like to know what’s going on in your world. They are nosey, and they use social media to get the latest gossip. Not only on celebrities, but on you too! Consider taking candid photos from around your office, your home or your special work functions. These should always be tasteful, but there is nothing wrong with showing a few funny bloopers or personality shots. It all depends on your own business image, and how you want to present yourself.
Take photos of exhibitions you attend, work Christmas parties or professional development days. If you have a great office, tidy it up, and take some photos of the people who work there. If you are working on a project, then take photos of the beginning to end phases. People are interested in these things, and they will come back to your social media site for more.
4. Be a resource
Your social media content certainly doesn’t all need to be your own. The beauty of social media for business is that you can easily share content created by others, elsewhere on the web, or within your own professional network.