A logo design can be considered as one of the area which looks like a tad too easy in layman’s eyes. But in its execution, it can be very difficult if it is not properly designed. The subject of logo involves anything and everything about grabbing attention. It becomes a huge challenge for the logo designers to successfully mold the logo by taking all the essential ingredients of the brand identity and execute it for grabbing everybody’s attention.
The main trick of building a logo is all about creating one which is going to last for ages and should get etched in the minds of the target audience even if the company meets its demise. This article would take up some of the elements which are found to be prevalent in the logos created in 2013. Getting acquainted with those elements ould help you prepare for the coming years.
The Elements Which Have Changed the Look of Logo This Year
The Finer sides of Fonts
If you are heavily into Logo Designs, you are expected to be aware of the font types. Some of the most commonly used fonts for logo design are Lucinda, Tahoma and Verdana but they are not the only one. There are a number of fonts which are seen to be used this year. The new logo design for Yahoo introduces fonts like Optima, which totally changes the company’s outlook. You will also find the new fonts for logos online such as the Aesthetique as well as the Operator. The most popular fonts which have being used for Logos this year till now include the likes of Fiddle, Songbird, Axe and Anguilette. A thorough research online can help you find not only the stated ones but more.
The illustrated face of Logo
Hand drawn illustrations are making a comeback this year. Gone are the days when designers used the stock illustrations and photos to come up with a clone called a logo. This year has seen certain changes from this perspective. Logo Designers around the world are using specially designed illustrations to come up with mind-blowing logos. These logos have helped in bringing out the emotional appeal from the right target audience.
The logos are extensively influenced by the advertisements which they by themselves represent. They have more influence on the target audience than the ones being created with the use of stock images.
The Use of Color and hues
This particular year focuses more on the brightest and boldest of the hues and tones. The main purpose of the logo designer is to use certain colors which would grab the attention in a jiffy. The colors this year focused on that of the brand color. The main emphasis was to use a color which can hold on to the brand identity of the targeted product.
Introducing Flat Design counseling logo
This year can be termed as the year of the flat design. With Windows introducing Flat design with Windows 8, Apple adapted the same trend with iOS7, the logo designs are in for a serious change. Every third-party app developers are adapting their logo to this Flat change. Logo designing is going back to the basic with colors and basic geometric shapes. The upcoming 2018 Olympic Games logo is the perfect example of that.
Logo Designs through Initials and Letter
Simplicity is the core of the matter with the Logo design trend. The logo design uses either the initials or one of the important letters of the brand. This has become one of the simplest and the easiest way to convey the brand to the right target audience. The new logo for the famous TV show, Master Chef conveys just that.
‘Here’ says the Logo
The ‘Here’ navigation symbols which are popularly used in the virtual maps have become the in-thing this year. People just love to see the ‘Here’ symbol even in the brand logos which caters to a cake shop or a photo studio. The symbol itself confirms the place where the product in the logo can be found. You can always check the logo of Brandforma to see the use of the ‘Here’ symbol.
Ribbons, Folded Design and More
How can you show dynamism in any logo? Logo designers of 2013 have come up with a really clever way. The ebb and flow of a particular brand can easily be expressed by the use of ribbons or folded design. The use of ribbon can affect the target audience from several perspectives. The ribbon represents the natural flow of movement and adaptation which aptly describes several companies in the present times.
There have been instances when logo designers have used styles such as serrated edges, app store influences, transparent overlaps as well as shifting focus in their logo designs throughout this year. As we reached the final quarter of the year, we have to hold ourselves back to see what the next year has in store for us.