Animated explainer videos have been gaining popularity over the last couple of years, and they have become a highly effective marketing tool for start-ups. When you run a small business, you need to work carefully within your budget because there is no extra capital to make up for the losses. A cost-effective marketing tool that offers a high return on your investment is just what you need. Animated videos are a perfect marketing tool to attract visitors to your website as it makes it easy for a start-up to inform the target audience about the key benefits and features of their products and services.
These videos provides a large list of benefits for your start-up that would make the initial investment worth the dime. Here are some of the main reasons why a start-up needs an animated explainer video:
It is the easiest and the quickest way to explain what your business start-up is all about. An animated explainer video immediately draws people’s attention and can explain them the basic details regarding your start-up. Everyone loves looking at bright and colourful visuals as against a large complex body of text. Whenever a potential client visits your website, you only have a few seconds to draw their attention and explain your white board idea before they decide to switch to another site. An animated explainer video can provide information about the products and services of your start-up within no time.
Various case studies have proved that a single animated explainer video can grow conversions by about thirty percent on an average. Using animated explainers videos is the perfect way to pitch your business to the potential customer as they engage the viewer and convert the potential customers into a permanent customer.
Animated explainer videos also help boost SEO strategies and bring about an increased visibility in the eyes of the target audience. A single video will increase sales and SEO efforts at the same time. This also increases the amount of time the viewers spend on the website that is preferred by Google’s and other search engine’s algorithm formulas.
Brand building is another important advantage that animated explainer videos bring to the table. Customised animated characters, colours and visual elements help build a credible brand image. This allows the start-up to turn the target audience into loyal brand promoters. Additionally, this helps you with the brand recognition process as the target audience is immediately able to recognise and associate with the explainer videos and start trusting the brand and its core values.
The number of people visiting your website starts increasing as the opportunity and the time to explain yourself to the visitors goes up. Your conversions start growing exponentially which helps boost your start-up’s online presence.
Animated explainer videos are very compatible with mobile devices. Many start-ups offer a mobile app as their main product or just develop one to complement their strategy. In such cases, animated explainer videos can give you a great advantage in promoting your product. Mobile users are always on the move and are great multi-taskers. They know very well how to prioritise brief and dynamic content.
One must get a video made by a professional video company to make sure that one is rightly investing in the long term goals. Animated explainers work best when they are done right and by people who really know what they are doing.