With the avalanche of many social media sites in the internet and into our lives, many people think that email marketing has finally laid its rest. They claim that it is now time to bury this old application and move over to Facebook, MySpace, Friendster and Tweeter to market and advertise products and services online.
However, such notion is far from true. Email marketing is still the fastest media choice to produce new business relationships and increase business sales. It still proves to be a great inexpensive tool to help get those marketing messages out to their intended audience without being obtrusive. By building a large database of people who show initial interest in receiving marketing messages, marketers are able to establish a relationship with these subjects on a regular basis through this media.
To profit from these kinds of promotion, a few vitals steps must be remembered by the promoters. Firstly, invite potential customers to register to their newsletter without tricking them. Ask these people if they would want to receive notifications and updates from you. Present also some very interesting incentives that would make them sign up with you. Advertise these in your official website as well as in other people’s blogs and some banner advertisements scattered online. This will attract a lot of prospective customers to your site.
Once you have acquired their names and sales copywriting addresses, consolidate them and transfer all of these contacts into your email account. Begin to draft your message, as well. If your purpose is to provide a very informational type of message, stick with that tone. Avoid being too much of a sales man. People will know if your message is just another sales pitch to get a few bucks from them. And if you write in that way, your message will be dumped into their trash in a second.
Add an option wherein your readers can unsubscribe to your newsletter. This move is very considerate and people like that and this just might increase you chance of keeping them as your readers. Place an option, too, which allows your customers to forward the newsletter to their friends and colleagues. With this strategy, you increase your visibility to other people.
Send these emails at least two times a month. This will help you stay in touch with these clients. Do not forget also to immediately respond to your customer’s queries. These questions just might turn into sales.
Email marketing still promises to be one of the primary means for businesses to remain in touch with their clients. With patience and relevance of content, sooner than later, marketers will feel a 300% increase in their sales.